We spread the word when we find something that works in the tourism industry. Many Treat ‘em Right clients send testimonials on the impact of our visitor experience education program and keynote addresses. Their point of view may help you maximize your potential in 2024 and beyond. Thus, this post is dedicated to client stories.  

How Visitor Experience Education Helps the Tourism Industry 

Visitor experience education (VXE) contributes to the success of organizations in the tourism industry both internally and externally. Bottom-line results often include more referrals from guests, repeat visits, and improvements in employee retention. Qualitative metrics include greater visitor satisfaction and improvements in employees’ happiness and performance.

Visit Manhattan (the Kansas DMO) offers VXE to partners in the tourism industry including retail stores, hotels, restaurants, attractions, and cab companies. Treat ‘em Right developed a custom VXE program to teach partners to exceed customer expectations. In addition to customer service, participants learned about their community’s attractions, history, and people. 

Karen Hibbard, the retired director of Visit Manhattan, built a legion of knowledgeable frontline workers and she loves sharing her story.  

Tourism industry leaders try numerous ways to improve the visitor experience at their property. The most important thing is to have a plan. Treat ‘em Right will show you how to create a strategic plan that maximizes your ROI on visitor experience education. The plan will include how to share the latest tools and life skills training that will enrich the visitor experience and your community as a whole in a format that is within your budget. 

Knowing the ROI and the return on expectations makes VXE a much easier sale to your finance department. Treat ‘em Right has several options for VXE to meet the needs of different sizes of our organizations. Download our price sheet to learn more.  

Read what others are saying about Treat ‘em Right.

Logo for Visit Oxford Mississippi

Mississippi Tourism Association – We had a wonderful experience and are beginning to see the results. We highly recommend Phil Bruno to anyone looking to train employees in customer service and the tourism industry. 

Niagara Falls logo

Destination Niagara Falls – Treat ’em Right’s custom video-based content is professional and easy to use. It also provides optimal tracking capabilities for reporting. We have certified more than 200 Niagara Falls USA hospitality and tourism industry employees and that number continues to grow. 

Philadelphia CVB logoPhiladelphia Convention & Visitors Bureau – Phil did his homework by visiting all of our major attractions and sampling our current guest experience, so he could help shape the program with firsthand experience. Phil also worked directly with our sponsors to determine their needs, including the Department of Parks and Recreation, Philadelphia Parking Authority, and Temple University’s School of Tourism and Hospitality Management.  

Park City logoPark City Chamber of Commerce Convention & Visitors Bureau – Phil worked quickly and thoroughly. He accurately gaged what specific information about the area should be included in the video series for the area’s seasonal workforce. He was fun to work with and approached the project with a light and refreshing attitude. 

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Positively Cleveland – The training program has been well-received by Cleveland’s travel and tourism industry and would not have been possible without the support and industry expertise provided by Phil Bruno. 


In-Person Inspiration for Tourism Industry Teams and DMOs

Conventions and seminars continue to provide information and inspiration. Treat ‘Em Right CEO Phil Bruno’s keynote addresses motivate audiences across the country. He speaks to groups ranging from Mississippi and Oklahoma Governor’s Conferences to the International Association of Venue Managers. Popular topics include:

  • Gen Z to the Rescue . . . If You Can Engage Them
  • Build Great Guest Experiences
  • Generations in Change

Positive Reviews from Event Organizers

Coolorado Tourism logoColorado Tourism Office Board – Phil Bruno’s presentation was informative, helpful, and fun. He researched our needs as a tourism group and used local and regional success stories to inspire the audience. 

Smithfield logoSmithfield & Isle of Wight Convention & Visitors Bureau – Phil Bruno was the opening keynote speaker at the Virginia Association of Convention and Visitors Bureau’s annual tourism summit. His presentation will help give our attendees the tools we all need to create our own positive stories! That kind of motivation is priceless! 

Simpleview logo          Simple View, a digital marketing agency – Phil’s contemporary, participatory style is engaging and thought-provoking. 

  Don’t wait to learn more about our custom training programs for improving the visitor experience. Contact us today online or at 314-221-6037.