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As the founder and president of Treat ‘em Right, Phil Bruno has 43 years of experience in the Tourism and Hospitality industry. Bruno works with destinations to stage on-brand experiences that routinely exceed visitor expectations through custom training sessions, engaging keynote speeches and inter-active workshops. He is a President’s Award winner from the National Speakers Association

As a trainer and consultant, Bruno has created the industry’s first customized e-learning destination awareness and hospitality skills certification program. The program has garnered more than 100,000 graduates in 35 destinations. As a top speaker, Bruno has been invited to present at numerous U.S. and international travel conferences.

During the Covid-era Phil created Hope At Home – a complimentary education certificate program for unemployed industry workers resulting in 7,500 certificates issued.

Customer loyalty is achievable by routinely exceeding expectations

Earning a B.A. in Travel, Tourism and Transportation from Parks College of St. Louis University, Bruno initially went to work for Anheuser- Busch, Inc. where he remained for more than 17 years leading on-brand experiences in several locations. Here, he learned the ins and outs of staging experiences including production and management. During his tenure, Bruno continuously increased both employee and guest satisfaction to record levels.

Bruno founded Treat ‘em Right on a simple but crucial platform – Customer loyalty is achievable by routinely exceeding expectations. In today’s experience economy people rate their entire experience when purchasing products or services. Additionally, the new breed of employee is doing the same thing with their employment experience. Any organization can’t exceed customer expectations until you provide a very positive experience for your employees.

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