The Importance of a Smart Visitor Experience Strategy in 2025

Let’s unpack the reasons for increasing your investment in a VX strategy.

Industry leaders expect a leisure travel slowdown due to an uncertain economy and consumers taking on too much credit card debt in recent years. Destinations that exceed expectations will do better because they have a built-in base of return visitors, and those guests tell their friends.

There is good news if you’re in a midsize or small market! “Detour destinations” are hot! According to Expedia’s Unpack ’25, travelers want to veer off the beaten path to both save money and enjoy authentic experiences. Employees with VX training are the ones who deliver those authentic experiences.

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Treat ’em Right educates Visitor Experience workers on their role in

Fulfilling your brand promise

Exceeding visitor expectations

Expressing Empathy with co-workers and customers.

Our solutions are customized

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The Treat ’em Right Solution

Through the creation of personalized experiences, Treat ‘em Right wants your visitors to

Blog, Brag, & Return

To do so, Treat ‘em Right visits your destination to uncover opportunities for enhancement and improvement. Based on first-hand research, we design a customized solution to help you extend your visitors’ stay and extend the pay.

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    Meet Phil
    World-class consultant, trainer and speaker serving cities large and small, in the travel, tourism and hospitality industries.

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    Phil Bruno of Treat 'em Right